Mountain summer - the perfect setting for (D)OOH campaigns from sitour
For some years now, Austria's mountain regions have been developing into an increasingly popular travel and leisure destination in summer, providing the perfect setting for target group-specific and high-reach (digital) out-of-home campaigns in the mountains!
Pleasure hiking in the fresh mountain air, mountain biking on trails ranging from leisurely to challenging, a wide range of experiences for families, culinary specialties, wellness, summer events - this varied offer makes a stay here enjoyable, eventful and above all unique for summer guests looking for relaxation as well as those who are active in sports!
Tourism statistics also confirm this trend:
- Almost 40 million overnight stays in the 2024 summer season to date led to the best result for the May to July period in Austria since 1980. (Statistik Austria 09/24)
- According to recent surveys, summer guests are particularly enthusiastic about the variety of mountain experiences on offer.
- Around 200 cable cars and lifts are in operation throughout Austria during the summer season, recording over 20 million first-time admissions - and the trend is still rising. (WKO, Austrian Cable Car Association 06/24)
Our video shows a selection of successful summer campaigns in the mountains!
(D)OOH campaigns in Austria's mountain regions reach an active, high-income audience all year round on around 60,000 analog and digital sitour advertising media. At selected, highly frequented locations, brands and their messages benefit from up to 500 million contacts, an extraordinarily high level of awareness, a lasting impact and the positive image transfer of the mountain world of enjoyment and experience.
The media consultants at sitour are happy to provide personal advice and create a customized media mix for optimal performance in the mountains according to the client's wishes and budget.
Personal campaign consultation
T: +43 512 24805-0
werbung@sitour.at