Take advantage of the winter potential in the mountains now!

 

While the landscape in the lowlands shines in bright autumn colors, winter has arrived in the glacier regions with the best slope conditions already. So the signs are good for a successful 2024/25 ski season!

According to the Winter Potential Study 2024/25 * by Österreich Werbung and the NIT (Institute for Tourism and Spa Research in Northern Europe), both the vacation mood and the economic situation of winter guests have improved significantly compared to the previous year. 
And while 16.3 million holidaymakers came to Austria last winter, around 17 million guests have already planned a winter vacation for the 24/25 season. The reasons are obvious:

  • With over 50 million skier days** per year, Austrian ski resorts rank second among the top winter sports destinations behind the USA in an international comparison.
  • The cable car, accommodation and catering establishments in Austria have been offering a consistently high standard of quality for years.
  • The variety of offers - from inexpensive small ski resorts to internationally renowned top regions - appeals to a broad winter sports audience. 
  • With their attractive price-performance ratio, Austrian ski resorts are among the best in the world.

* Österreich Werbung, tourism research, study “Winter Potential 2024/25”, 18.10.24

**Skier Day = first entry of a guest at a lift facility on one day.

The best prerequisites for using the unique appeal of Austria's winter sports regions, the relaxed leisure and vacation environment in the ski resorts and the large reach among a sports-loving, affluent audience of millions for a (digital) out-of-home campaign.

As advertising professionals in the mountains, our media consultants create customized media packages that are perfectly tailored to the target groups, type and location of the advertising media in carefully selected ski resorts. 

Whether analog or digital OOH advertising media - sitour offers flexible solutions that make optimal use of every advertising budget and place advertising messages in a targeted manner. With sitour's decades of expertise and experience, advertising strategies in the mountains can be implemented individually and effectively.

 

personal campaign consulting

Ph: +43 512 24805-0

Email: werbung@sitour.at