Lift bar branding

Flexible placements for interactive OOH campaigns in the mountains

Attached to the safety bar of a chairlift, your brand is unmistakably and constantly present when the lift bar opens and closes and during the entire ride. Whether on a single lift, on all the chairlifts in a ski or summer mountain region or as part of your individual media package - sitour enables flexible and targeted placement of your OOH campaign according to your needs. Supplemented by content such as QR codes, puzzles, competitions, etc., you create additional interaction with your target group and lead them directly to your website.

Robust materials for a sustainable brand presentation

sitour's lift bracket advertising uses robust, high-quality materials that guarantee high weather and UV resistance and a long service life, even in exposed locations in Alpine mountain regions. A sturdy plastic frame, a polystyrene panel printed directly with your motif using the digital printing process or a high-quality printed film laminated to the panel and a protective Plexiglas cover guarantee a high-quality and eye-catching presentation of your advertising message. Whether winter or summer, your brand will always be clearly visible and remain in the memory of your target group.

Emotional connection through proximity and dwell time

Lift bar advertising benefits from the emotional connection between mountain sports fans and their leisure activities in ski resorts or summer mountain regions. During the lift ride, they enjoy the view, are relaxed and open to your advertising message. The immediate proximity to the advertising medium and the long viewing time - 5 to 10 minutes on average - increase the recognition and acceptance of your OOH campaign and ensure an increase in awareness and popularity of your brand due to the positive image transfer of the mountains.

Your brand directly in view - for lasting advertising success in the mountains

With lift advertising from sitour, you transport your message directly into the field of vision of a sports-loving, consumer-minded target group. 60 years of experience and know-how in information technology and (digital) out-of-home advertising as well as the largest advertising network in alpine mountain regions make sitour a reliable partner for your sustainable advertising success. We offer you a first-class service that includes consulting and planning for optimal design and placement as well as professional implementation and documentation of your lift advertising. In addition, the combination with other analog and/or digital advertising media from sitour to create a tailor-made media mix for your OOH campaign guarantees a comprehensive and high-impact presence in the mountains.

Benefit from maximum attention, high reach and emotional proximity to your target group with lift advertising !