sitour gondola branding and large formats: an impressive performance in the mountains

The range of advertising media extends from analog advertising spaces in various sizes, formats and technical designs to digital media in HD LCD and LED quality - both outdoor and indoor. And advertisers who want to score points with their target group with something special can present their brand on highly visible, impressive large formats.

The cable car gondolas are not only the most convenient and fastest means of transportation in the mountains, but can also be seen in many places throughout the entire skiing or hiking area. Even in the entrance and exit areas of the cable car stations, they achieve high frequencies and guaranteed eye contact. Even on their way up, the large-scale subjects, visible from afar in front of fantastic mountain panoramas, attract everyone's attention. Brands and messages on gondolas thus repeatedly encounter a large number of mountain enthusiasts enjoying their leisure time in a relaxed manner and are remembered for a long time to come.

As the FOCUS annual report for 2023 shows, large OOH formats are particularly popular with Austrian companies, accounting for over 40% of advertising media. Advertising on the building facades of cable car stations presents itself as an optimally visible and impressive eye-catcher. Whether outdoors in mega or special formats or indoors on backlit advertising media, large-scale campaigns achieve high, target group-specific contact figures at highly frequented locations and leave an unforgettable impression.

From planning to measuring success, the sitour media professionals ensure the optimal selection of locations and the media mix in order to place OOH campaigns in mountain regions in a way that attracts attention and creates a lasting brand impact.